The Travel Agency, a prominent cannabis retailer, has officially inaugurated a new storefront in Soho, solidifying its position as a leader in the rapidly evolving cannabis industry. Located at 598 Broadway, this newest location marks the brand’s fourth retail venture in New York City, joining other successful stores in Union Square, Downtown Brooklyn, and Fifth Avenue. Each of The Travel Agency’s locations is designed to provide a premium experience, with a carefully curated selection of top-quality cannabis products from renowned local and national brands. Additionally, highly qualified budtenders will be on hand to guide customers through the buying process, ensuring a seamless and informed experience. A key component of The Travel Agency’s success lies in its commitment to innovation, with the brand consistently pushing the boundaries of cannabis retail. Since its inception in February 2023, The Travel Agency has established a reputation for setting a new standard for cannabis retail, incorporating elements such as design innovation, cultural relevance, and community empowerment into its in-store experience. The Soho location is no exception, elevating the cannabis retail experience through the integration of sculptural art, visionary architecture, and functional cannabis pieces. The new store was designed by a collaborative team consisting of Leong Leong Architecture, Big Heavy Studios, and BREAKFAST. Leong Leong Architecture brought its minimalist-futurist design ethos to the space, emphasizing the concept of “space” to create a unique and immersive environment. Big Heavy Studios added custom fabrication elements, positioning cannabis as an integral part of cultural and artistic expression. BREAKFAST incorporated a kinetic art installation by Andrew Zolty, further enhancing the store’s artistic appeal. The Travel Agency Soho will feature a dedicated Bong Gallery, showcasing functional cannabis art created by artists Serena Confalonieri and Juan Manuel Carmona. This curated gallery will serve as a testament to the brand’s commitment to celebrating the intersection of cannabis and creativity. Key Highlights:
- The Travel Agency’s Soho location marks the brand’s fourth retail venture in New York City, showcasing its growing presence in the city’s cannabis industry.
- The new store features a unique design concept, blending sculptural art, visionary architecture, and functional cannabis pieces to elevate the in-store experience.
- The Bong Gallery showcases functional cannabis art created by artists Serena Confalonieri and Juan Manuel Carmona, celebrating the intersection of cannabis and creativity.
Designing a Cannabis Retail Experience
Creating an engaging and informative experience for customers is crucial for a cannabis retailer like The Travel Agency. By incorporating design innovation, cultural relevance, and community empowerment, the brand has established a new standard for cannabis retail. The Soho location demonstrates this commitment, featuring:
- A sculptural art installation that complements the store’s unique design concept.
- A visionary architecture that emphasizes the concept of “space” and creates an immersive environment.
- Functional cannabis pieces that integrate seamlessly into the store’s aesthetic.
A Key to Success
The Travel Agency’s success can be attributed to its ability to balance art, culture, and innovation, making the cannabis retail experience a welcoming and engaging space for customers. The brand’s commitment to creating a premium experience, with highly qualified budtenders and a curated selection of top-quality cannabis products, sets it apart from competitors. With the Soho location, The Travel Agency continues to push the boundaries of cannabis retail, solidifying its position as a leader in the industry. The Travel Agency Website
“The Travel Agency has expanded to SoHo, one of New York’s most iconic cultural destinations, where the boundaries between art, commerce, and everyday life often blur.” – Arana Hankin-Biggers, President & Co-Founder, The Travel Agency. The brand’s Soho location is inspired by the neighborhood’s rich history of boundary-pushing artists like Keith Haring and Jean-Michel Basquiat. The store’s unique design concept reflects this legacy, blending sculptural art, visionary architecture, and functional cannabis pieces to create an immersive environment. The Travel Agency Website
Leong Leong Architecture Website
Key Partners:
| Company | Role |
|---|---|
| Leong Leong Architecture | Design Partner |
| Big Heavy Studios | Custom Fabrication Partner |
| BREAKFAST | Kinetic Art Installation Partner |
Definitions:
- Cannabis Retail
- A type of retail business that specializes in selling cannabis products, including flowers, concentrates, and edibles.
- Budtender
- A cannabis retail employee who is knowledgeable about the products and provides guidance to customers.
- Functional Cannabis Pieces
- Cannabis products that are designed to provide specific benefits or effects, such as relaxation or focus.
By expanding its presence in Soho, The Travel Agency demonstrates its commitment to creating a unique and engaging experience for its customers. The brand’s innovative design, combined with its curated selection of top-quality cannabis products and highly qualified budtenders, sets a new standard for cannabis retail. With this latest location, The Travel Agency solidifies its position as a leader in the industry, pushing the boundaries of cannabis retail and offering customers a premier experience.
