Mad Mimi and MailChimp are the two best free email marketing managers in cyberspace, hands down. Both offer paid upgrades at about the same rates, have similar aesthetic, and are ideal for the creative small business owner or blogger. Upon spending a few days researching and exploring Mad Mimi and MailChimp for myself, I could see that, while both services offer much of value, there are some significant differences between the two (primarily in their features, ease of use, and terms of service) which warrant careful consideration when deciding which might be the best fit for one's business.
NOTE TO BEGINNERS: An email marketing manager allows you to grow your business by keeping in regular contact with your customers. It does this by collecting and storing their email addresses, and sending out a prettified newsletter to all your subscribers whenever you determine. The newsletter could be as simple as a short shop announcement (of a sale, or a new collection in your Etsy shop), or as complex as, well, an actual newsletter.
Unfortunately I've seen many business bloggers blindly recommend one or the other of these managers to their students, without taking the time to warn of potential downsides, or suggesting alternative options. What follows is my unbiased comparison between these two. I hope it will help you determine which, if either, will best help you promote your work.
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