The new space is designed to foster creativity and collaboration among the marketing automation platform’s staff.
The New Home of Mailchimp
A Space for Creativity and Collaboration
Mailchimp’s new office is a testament to the company’s commitment to fostering a creative and collaborative work environment. The eight-floor office tower, located above the Atlanta Beltline, boasts a unique and inspiring space that is designed to engage and motivate the company’s 1,000-plus employees.
A Collection of Art and Inspiration
The office is lined with a massive collection of art, including paintings, sculptures, and photographs. This diverse collection is meant to inspire and engage the employees, providing a unique and creative space for them to work and collaborate. The art is carefully curated to reflect the company’s values and mission, ensuring that it aligns with the company’s goals and objectives. The art collection includes works by local and international artists, showcasing a wide range of styles and mediums. The collection is constantly evolving, with new pieces being added and old ones being removed to keep the space fresh and exciting. The art is not just limited to the walls; it is also incorporated into the office furniture and decor, creating a cohesive and immersive experience.
A Space for Collaboration and Creativity
The new office is designed to foster creativity and collaboration among the staff. The open-concept layout and flexible workspaces encourage employees to work together and share ideas, promoting a culture of innovation and creativity. The office features a range of collaborative spaces, including meeting rooms, breakout rooms, and open workspaces.
However, some forward-thinking companies are rethinking this approach. They’re incorporating art into their common spaces, such as lobbies, hallways, and break rooms, to create a more engaging and inclusive environment for their employees.
The Benefits of Art in Common Spaces
Art can have a profound impact on the way we feel and interact with our surroundings.
The Art of Innovation
In the heart of Atlanta, Georgia, lies a testament to the innovative spirit of Mailchimp, a leading email marketing platform. The company’s new offices, designed by renowned architect, Steven Holl, are a masterpiece of modern architecture that not only reflects the brand’s personality but also pushes the boundaries of art and design. At the center of the office is a striking wall-mounted sculptural work called “Expert Absurdist,” a piece that embodies the essence of Mailchimp’s creative approach to innovation.
The Artist’s Vision
The artist behind “Expert Absurdist,” a mysterious figure known only by their pseudonym, aimed to create a piece that would diverge from the tech industry’s tendency to favor art that is merely a variation on the company logo. The artist sought to craft a work that would challenge the status quo and spark meaningful conversations about the intersection of art and technology.
The Art Collection
The new office tower of Mailchimp, a popular email marketing platform, is a masterpiece in itself. One of the most striking features of this building is its unique art collection, which is spread across all 10 floors. Each floor boasts a distinct art theme, showcasing a diverse range of styles and artistic expressions.
The Art Themes
The art collection is a deliberate attempt to create a visually stimulating environment that inspires creativity and innovation. The themes are carefully curated to reflect the company’s values and mission. Here are some of the art themes that can be found on each floor:
The Mailchimp team has been influenced by various art movements, including Cubism, Futurism, and Surrealism.
The Origins of Mailchimp’s Graphic Design Style
Mailchimp’s graphic design style is deeply rooted in the commercial art movement of the 1920s and 1930s. This movement was characterized by the use of bold, geometric shapes and vibrant colors. The Cubist movement, led by Pablo Picasso and Georges Braque, rejected traditional techniques of perspective and representation. Instead, they emphasized the use of geometric shapes and fragmented forms to create a new visual language. The Futurist movement, led by Umberto Boccioni and Gino Severini, emphasized the dynamism and energy of modern life. They used bold, vibrant colors and abstract shapes to capture the essence of the modern world. The Surrealist movement, led by Salvador Dali and Rene Magritte, explored the world of dreams and the subconscious. They used fantastical, illogical forms to create a sense of wonder and surprise.
The Impact of Mailchimp’s Graphic Design Style
Mailchimp’s graphic design style has had a significant impact on the world of marketing and advertising.
“We wanted to bring a sense of authenticity to the art. We wanted to make it feel like it was created by a human, not just a computer.”
The Art of Handmade Quilts and Murals
In a world where digital art has become increasingly prevalent, Mailchimp has taken a bold step to bring back the art of handmade crafts. Their latest collection features a range of unique and visually stunning pieces, including quilts with hand-stitched edges and murals painted directly on the walls.
The Story Behind the Collection
According to Wadsworth, the creative director at Mailchimp, the idea for this collection came from a desire to bring a sense of authenticity to the art. “We worked with a lot of digital illustrators,” he explains.
The murals are a way for the company to personalize the space and make it feel more like their own.
The Benefits of Personalization
Personalization is a key aspect of creating a unique and welcoming work environment. By adding personal touches, companies can foster a sense of community and belonging among employees. This, in turn, can lead to increased job satisfaction, productivity, and retention. A study by the Society for Human Resource Management found that employees who feel a sense of belonging in the workplace are more likely to be engaged and motivated. Personalization can also help to reduce turnover and improve employee retention. When employees feel like they are part of a community, they are more likely to stay with the company long-term.*
The Art of Personalization
Personalization is not just about adding a few decorative touches to the office space.
Mailchimp’s Move to Ponce City Market: A Commitment to Community and Art
The New Space
Mailchimp, the popular email marketing platform, has made its way to a new location in Ponce City Market, a historic building in Atlanta, Georgia. The company has taken over a significant portion of the space, which was previously occupied by other tenants. As part of its move, Mailchimp has decided to keep some of the murals from the previous space, a thoughtful gesture that reflects the company’s commitment to supporting local artists.
The Importance of Supporting Local Artists
Supporting local artists is crucial for the growth and development of a community. By keeping the murals, Mailchimp is not only preserving a piece of the building’s history but also promoting the work of local artists. This move demonstrates the company’s dedication to the community and its willingness to invest in the local art scene. The murals will be displayed throughout the new space, serving as a reminder of the company’s commitment to supporting local artists.
Gallery Wink: A Virtual Art Gallery for Mailchimp Employees
Mailchimp, the popular email marketing platform, has taken a unique approach to showcasing its art collection. The company has developed a virtual art gallery, aptly named Gallery Wink, where employees can view the entire collection online. This innovative move not only provides a platform for employees to appreciate the art but also fosters a sense of community and inclusivity.
Benefits for Employees
“Being surrounded by original artworks grounds us,” says Wadsworth, “infusing a tangible layer of authenticity and intimacy that can oftentimes be absent in a tech-focused world.”
